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The 10 Best Facebook Ads Courses (Free & Paid)

Seoffix

January 25, 2024

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Running successful Facebook Ad campaigns can be challenging, especially if you are new to Facebook marketing. There are many different elements to set up, and if you don’t structure your campaigns effectively, you’ll likely not see any return on the money you invest in ads.

This is why many people take a Facebook marketing course to learn their way around the platform. We’ve reviewed and rated the most popular Facebook Ads courses to help you find the most suitable course for your needs.

The review was performed by an experienced Facebook Ads expert, and the list includes both free and paid courses.

Top 10 Facebook Ads Courses

1. Facebook Ads Course (Reliablesoft)
2. Meta Social Media Marketing Professional Certificate (Coursera)
3. Creative Strategy Essentials (Meta Blueprint)
4. Facebook Ads & Facebook Marketing Mastery (Udemy)
5. Digital Marketing Associate (Meta Blueprint)
6. Facebook Ads & Facebook Marketing Mastery Guide (Skillshare)
7. Facebook Marketing Essentials (Open Academy)
8. Facebook Marketing and Ads Course (HubSpot)
9. Facebook Unlocked (Neil Patel)
10. Facebook Ads for Beginners (Alison)

1. Facebook Ads Course (Reliablesoft)

The Facebook Ads Course by Reliablesoft Digital Marketing Academy will teach you step-by-step how to run profitable campaigns on Facebook and Instagram.

As a digital marketing agency, we manage Facebook ad campaigns for various clients in different industries. During the last 2 years, our total ad spending on Facebook was more than $1.5 million, generating more than $8 million in sales.

In this course, you’ll learn the exact blueprint we use to get this kind of result repeatedly. It will teach you how to design and set up your campaigns and the exact high-converting tactics you can use so that you’ll start making money and sales.

The Facebook Course includes 12 lessons covering the following topics:

• How to Make Money With Facebook Ads
• Facebook Pixel Installation
• Custom Conversions
• Custom and Lookalike Audiences
• Facebook Campaign Structure
• Facebook Sales Funnels
• Facebook Acquisition Campaigns
• Facebook Retargeting Campaigns
• Facebook Retention Campaigns
• How to Create a Facebook Campaign
• How to Create an Ad Set
• How to Create Facebook Ads
• Facebook Ads Tips
• Facebook Campaign Optimization
• Facebook Campaign Monitoring
• Campaign Optimization Tips
• How to Lower Your Campaign Costs
• Landing Page Optimization Tips
• Facebook Ads Checklist
• Running Campaigns on Instagram

The learning format is both video and text, with tutorials, screenshots, checklists, and step-by-step instructions.

The course is suitable for both beginners to Facebook Ads and those who tried Facebook ads but never managed to run profitable campaigns.

Enrolling in the course gives you access to 9 more courses that are part of the Digital Marketing Full Course Bundle. The bundle offers two certifications: an SEO certification and a Digital Marketing certification.

Reliablesoft Academy courses are trusted by more than 8200 students and are rated with 5 stars in course evaluation.

2. Meta Social Media Marketing Professional Certificate (Coursera)

The Coursera Meta Social Media Marketing Professional Certificate program is a great Facebook course for beginners seeking a certificate to showcase their knowledge and skills.

The Professional Certificate program includes six courses:

• Introduction to Social Media Marketing
• Social Media Management
• Fundamentals of Social Media Advertising
• Advertising with Meta
• Measure and Optimize Social Media Marketing Campaigns
• Meta Social Media Marketing Capstone

The courses contain a mix of videos, readings, hands-on projects, graded quizzes, and assignments. The program is self-paced, so you can set your deadlines to move through the material at your convenience.

Here are some of the things you will learn upon completing the course:

• How to create a Facebook business page and Instagram account
• How to create a content calendar for your social media presence
• How to manage social media content using a data-driven approach
• How to craft effective visuals for Facebook ads
• How to set a budget, placement, and schedule for ads
• The best ways to analyze dashboards to evaluate the success of campaigns

At the end of the course, you’ll receive a shareable certificate to add to your LinkedIn profile or link to your resume.

You can start the course with a 7-day free trial. After that, it costs $49 per month to maintain access to the course material.

So, while the program is self-paced, the faster you move through the course material, the less you’ll pay. Coursera estimates it will take 7 months to complete all the courses if you spend 2 hours studying per week.

If you were to increase your pace to 6 hours a week, you could finish the course in a little over 2 months for a total cost of $98 (instead of $343).

For more details, you can read our Meta Social Media Marketing Certificate Review.

3. Creative Strategy Essentials (Meta Blueprint)

Creative Strategy Essentials is a free course by Meta Blueprint.

The course is broken down into 4 sections, and it’s targeted for beginners to Facebook advertising.

• Advertise on Mobile Platforms
• Build an Audience and Reach More Customers
• Assess and Measure
• Understand Ad Policies

The total time to complete all lessons is 3 hours.

The course is great for those who want to learn the fundamentals of Facebook Ads. You’ll learn about ad placements, ad formats, ad policies, and how to create Facebook ads that align with your business goals.

The lessons are short, less than 30 minutes each, and the learning format is text with nice animations. It’s not a video course but more like a tutorial with steps and real examples explaining each concept.

At the end of each lesson, there is a knowledge check section with multiple-choice questions.

Overall, it’s a pleasant course to follow and get a nice introduction to what you can do with Facebook Ads.

4. Facebook Ads & Facebook Marketing Mastery (Udemy)

Udemy offers several in-depth Facebook training classes, including the Facebook Ads & Facebook Marketing Mastery course presented by Coursenvy.

The course is divided into the following 12 sections:

• Intro to Facebook Marketing
• Facebook Page
• Facebook Ads
• Facebook Pixel and Audiences
• Types of Facebook Ads
• Facebook Engagement
• Facebook Reporting, Insights, and Optimization
• Social Media Marketing
• Common Facebook FAQs
• Business Manager
• Facebook Shops

There are a total of 82 lectures comprising 12 hours of on-demand videos, 38 articles, and 37 downloadable resources.

Here are some of the useful Facebook marketing skills you can learn from the course:

• How to connect with new audiences
• How to lower your Facebook ad costs
• How to implement advanced tracking strategies
• How to average $0.01 per engagement
• How to use the advanced features in Business Manager

The course is self-paced, so you can complete it on your own schedule. You also have lifetime access to the material, which can prove useful as Udemy courses often update their material as time goes on to stay relevant to the current circumstances.

After you work through all the material, you will receive a certificate to validate your course completion.

The base price for the course is $84.99. Udemy runs frequent promotions, so if you wait for the right time to enroll, you could get the course for $19.99 (or lower). The course has a 30-day money-back guarantee if you are dissatisfied with your purchase.

5. Digital Marketing Associate (Meta Blueprint)

The Meta Digital Marketing Associate is another free course by Meta Blueprint that prepares you to take the 100-101 exam and become a Meta Certified Digital Marketing Associate.

This entry-level certificate is offered by Meta to beginners in Facebook advertising and digital marketing in general.

The course is divided into 5 sections with a total duration of 4 hours.

• The Value of Meta
• Establish Platform Presence
• Advertising Fundamentals
• Create & Manage Ads
• Reporting

Regarding Facebook Ads, the course has a dedicated section with 4 lessons covering the basis of creating and running Facebook Ads campaigns.

• Create audiences in Meta Ads Manager
• Choose ad placements, budget, and schedule in Meta Ads Manager
• Customize ad creative in Meta Ads Manager
• Set up and use Meta Pixel and Conversions API for ad campaigns

The learning format is similar to other Meta Blueprint courses, combining text and guided instructions.

You should follow this course to get an overview of how Facebook advertising works and a certificate for your CV.

The advanced version of this course is the Meta Social Media Marketing Professional Certificate (number 2 above).

6. Facebook Ads & Facebook Marketing Mastery Guide (Skillshare)

Facebook Ads & Facebook Marketing Mastery Guide, available through Skillshare, is taught by Facebook Ads expert Justin O’Brien. Justin lays out everything you need to know to move from beginner to advanced in Facebook Marketing.

He breaks down the marketing strategies he regularly uses with his clients and how to streamline your posting process so you can manage your social media presence more efficiently.

The course comprises 48 lessons with over 11 hours of video content. Some of the topics covered in the lesson include:

• How to build successful Facebook ads
• When to use which type of marketing campaign
• How to create sales funnels with Facebook ads
• Advanced conversion ads
• Advanced custom audiences
• How to optimize Facebook Messenger ads

To access the course, you will need a Skillshare Premium subscription. Skillshare Premium costs $19 per month or $99 per year when billed manually. If you are new to Skillshare, you will receive a 7-day free trial when you first sign up.

When you subscribe, you get lifetime access to the course lectures to continue learning as new material is added monthly.

7. Facebook Marketing Essentials (Open Academy)

The Facebook Marketing Essentials course by Open Academy is another training option for those who want to learn how Facebook Ads work.

The course includes 5 modules covering everything you need to know to launch your first Facebook Ads campaign.

• Making The Most Out Of Your Facebook Page
• Building A Successful Content Strategy
• Mobilizing Facebook Groups
• Facebook Ads Optimized
• All-important Analytics

It’s a video course taught by an experienced Facebook Ads professional.

To successfully complete the course and get your certification, you’ll have to pass the exams at the end of each course module with a mark of 55% or higher.

8. Facebook Marketing and Ads Course (HubSpot)

The Facebook Marketing Course from HubSpot is an easy-to-follow Facebook training course for beginners.

The course is broken into five lessons:

• Introduction to the Facebook Marketing Course
• How to Develop an Effective Facebook Marketing Strategy
• Creating and Managing Your Facebook Content
• How to Grow Your Facebook Organic Reach​
• How to Craft a Winning Facebook Ads Strategy

Each lesson contains videos with an instructor talking through the material.

Some of the topics the course will cover include:

• How to avoid common Facebook advertising mistakes
• Which ads should you create first
• Measuring the success of your Facebook content with page insights
• Increasing your reach on Facebook with engaging content
• Understanding the Facebook algorithm.

At the end of each lesson, you can use a quick five-question quiz to assess your understanding of the material.

To access the course, you must create a free HubSpot account. The course doesn’t provide a certificate, but it is still helpful for beginners looking to learn the basics of Facebook marketing.

9. Facebook Unlocked (Neil Patel)

Facebook Unlocked is a Facebook training course presented by the widely popular digital marketer Neil Patel.

The content is divided into two modules containing the following lessons:

• Setting up your business with Facebook
• Content types and strategies
• Organic posts
• Paid media
• Growing your brand

Each lesson contains a video with Neil walking through the material. There are also several downloadable resources you can use to improve your Facebook marketing efforts.

• A taskmaster worksheet detailing all the processes needed to optimize your Facebook marketing
• An organic reach guide breaking down the steps needed to reach a larger audience with your organic posts
• An ad budget guide
• An advertising checklist to help you ensure that all your campaigns are structured properly

The course does not provide a certificate upon completion but it is still worth considering if you want to learn more about Facebook marketing.

Plus, the downloadable resources (particularly the taskmaster worksheet) are a great set of tools that can serve as detailed templates for you to manage your marketing efforts with greater ease.

10. Facebook Ads for Beginners (Alison)

Alison’s Facebook Advertising for Beginners course is designed for digital marketers without prior Facebook advertising experience.

During the course, you’ll learn the basics of Facebook Ads, including how to set up a Facebook Business Page and get your advertising campaigns up and running correctly.

The material is divided into nine modules: 

• Course Introduction
• Important Information About Facebook Advertising
• Getting Ready to Run Facebook Ad Campaigns
• Custom Conversions
• Landing Page Compliance
• Types of Facebook Ads
• Defining Your Audience
• Set up a Campaign and Launch Ads
• Course Assessment

The lessons are presented in video format, and there are about 3 hours of content for you to review. 

The course is self-paced, and you can set study reminders on the course dashboard to have Alison send you an email reminding you to study.

When you get through all the material, you must pass the final assessment (Module 9) to get certified. The certificate costs $21 for a digital certificate, which you can download as a PDF. If you want a printed certificate mailed, it costs $29.

You can receive a discount on the certificate cost by signing up for an Alison Premium account, which costs $7.99 monthly.

The course is free to take, but there are ads between lessons. You need to sign up for Alison Premium to get rid of ads.

Compare the Best Facebook Ads Training Courses

The table below compares the most popular Facebook Ads courses.

Who Should Follow a Facebook Ads Marketing Course?

When you complete a Facebook advertising training course, you can avoid the common reasons businesses fail with Facebook ads by learning the ins and outs of the platform and how to run effective advertising campaigns.

Some of the types of people who can benefit significantly from a Facebook marketing course include:

• Small business owners
• Social media managers
• Individuals looking for a career in digital marketing
• Employees at a digital marketing agency who want to upsell their skills
• Bloggers and Influencers

Beyond improving your skills, many Facebook training courses give a certification upon completion, which can be valuable when applying for jobs.

Is a Facebook Certification Worth it?

If you want to advance your career in digital marketing, a Facebook certification can be extremely valuable.

When you get certified in Facebook advertising and marketing, you validate your competency in using the platform and your ability to apply best practices to real-life scenarios.

This can help you stand out when looking for a position as a digital marketer. Facebook certifications can also help agencies win potential clients, as they can show that their employees are experts at advertising through the platform.

Facebook is constantly changing or adding its features, so if you are not up to date with how the platform works, you will be unable to use it to advertise effectively.

By taking the time to become certified, you ensure that you are on top of the latest best practices.

Given the popularity of advertising on Facebook, there is no shortage of quality Facebook ads training courses, both free and paid.