One of the best ways to teach yourself digital marketing is to follow an online digital marketing training course. A good course will help you quickly build the skills needed to become a successful digital marketer and boost your career.
In this post, you’ll find the best digital marketing courses available online. The list includes both free and paid digital marketing training courses from reputable organizations.
Top 10 Digital Marketing Courses
These are the best digital marketing courses you can take online and get certified in digital marketing.
- Google Fundamentals of Digital Marketing Course
- Reliablesoft Digital Marketing Full Course
- Udemy Digital Marketing Complete Course
- Coursera Digital Marketing Specialization
- Udacity Digital Marketing Course
- Google Digital Marketing and eCommerce Course
- ClickMinded Digital Marketing Course
- Simplilearn Digital Marketing Specialist Course
- HubSpot Digital Marketing Training Course
- Copyblogger Online Marketing Course
1. Google Fundamentals of Digital Marketing Course
Google has an online course platform (Google Digital Garage) offering free courses on several subjects related to career or business development.
One topic that is covered in detail is Digital Marketing training. In particular, Google offers the following online marketing training courses:
- Fundamentals of Digital Marketing (includes a digital marketing certification)
- How to Start an online business
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
All courses include both video and text materials. Some can be completed in 3 hours, while others can take up to 40 hours.
The Fundamentals of Digital Marketing Course includes 26 modules, with 40 hours of videos, check-in questions, and quizzes.
The modules are broken up into 7 main sections covering the following topics:
- Take a Business Online
- Make It Easy for People to Find a Business on the Web
- Reach More People Locally, on Social Media, or on Mobile
- Reach More People With Advertising
- Track and Measure Web Traffic
- Sell Products or Services Online
- Take a Business Global
After completing all 26 modules and passing a final exam (40 multiple-choice questions), you will earn your Google Digital Marketing Certificate to share on LinkedIn or your resume.
The Google Digital Marketing Fundamentals certification is accredited by the Interactive Advertising Bureau Europe and The Open University.
Why enroll in this course?
If you are new to digital marketing and want to get a good idea of what digital marketing is and how the different components work together, then this is a good course to follow.
The certification is free and globally recognized, which is a great way to boost your career.
Cost and Duration
The total time to complete all 26 modules is around 40 hours. The video time is 14 hours, and the additional time is needed for the exercises and quizzes.
The course is free for anyone to register.
Read our Google Digital Marketing Course Review to learn more about this course.
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2. Reliablesoft Digital Marketing Full Course
The Digital Marketing Full Course is offered by Reliablesoft (that’s us). Reliablesoft is a full-service digital marketing agency providing SEO and digital marketing services since 2002.
The digital marketing course bundle has 10 courses covering all major aspects of digital marketing. In particular, it includes the following courses:
- Digital marketing basics
- Facebook / Instagram Ads
- Google Ads
- Search engine optimization (SEO)
- Keyword research
- Content marketing
- Email marketing
- Google Analytics 4
- Social media marketing
- eCommerce SEO
Upon completing the course and required exams, you get a digital marketing certification to showcase on your CV and open new career opportunities.
Why enroll in this course?
We designed this digital marketing course based on our experience working with clients in various industries and on the feedback we received from our students.
As an active digital marketing agency, we continually optimize our processes by testing different theories and techniques, and our findings are transferred to our online courses.
This means that you can focus on digital marketing practices and procedures that are proven to work and are not only useful in theory.
Each course covers a digital marketing channel in detail, with checklists and actionable tips you can apply to your digital marketing campaigns.
It is suitable for beginners and anyone wanting to learn digital marketing the fastest way.
Among many other things, by registering for this course, you’ll learn the following:
- How to fully optimize your website for SEO
- How to run profitable Google Ads campaigns
- How to make money with Facebook Ads
- How to write content that ranks high in search engines
- How to perform keyword research like a pro
- How to configure Google Analytics 4 correctly
- How to use social media marketing to boost your online presence
- How to consistently drive traffic to your website from search engines (regardless of Google Algorithm updates)
The course content is updated regularly to consider the latest digital marketing techniques and practices.
Cost and Duration
The cost of the Digital Marketing Full Course Bundle is $119. Compared to other premium courses in this list, it’s affordable for everyone wishing to learn digital marketing. It also comes with a 60-day money-back guarantee, the best you can find in the industry.
On average, it takes students 2 weeks to finish the course material and final exams.
Read hundreds of Reliablesoft Digital Marketing Course Reviews to learn more about this course.
Register for this Course
3. Udemy Digital Marketing Complete Course
Udemy is one of the biggest online learning platforms. They offer courses on many subjects covering all areas of marketing, from SEO to Google Ads and Sales.
One course that covers Digital Marketing in detail is the Complete Digital Marketing Course Bundle, which includes 12 courses. Topics include:
- Market Research
- WordPress Setup
- SEO
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
The course offers a digital marketing certification, but it’s not free. The price is $99, but you can get it at a lower price if you are patient enough. Sign up with Udemy, add the course to your wish list, and wait for the discount period.
Why enroll in this course?
I’m not a big fan of Udemy courses. I have tried many courses in the past, and they seem to me that the courses are made for the masses without giving attention to detail.
Also, sometimes the course description promises more than what is actually delivered in the course.
Nevertheless, if you can get this course for a reasonable price and not $99, it’s worth the money. As a beginner, you can get a very good idea of how the different marketing components work since it covers everything from website marketing to social media promotion.
Cost and Duration
The course includes 22.5 hours of video time, approximately the time needed to complete it.
The listed price for this course is $99.99, but you can get it for as low as $19.99 with Udemy Offers.
Read our Udemy Digital Marketing Course Review to learn more about this course.
Register for this Course
4. Coursera Digital Marketing Specialization
Another digital marketing training academy worth considering is Coursera. They offer several digital marketing courses covering all digital marketing channels, from SEO to social media marketing and paid advertising.
One popular option is the Digital Marketing Specialization offered by the University of Illinois.
The digital marketing specialization includes six courses, each taking around 20 hours to complete, and the total cost to finish all courses is $592. The courses cover the following areas:
- Differences between analog and digital marketing
- Introduction to Digital tools and digital media
- Digital marketing analytics theory
- Digital marketing analytics practice
- Online marketing strategies
- Video Marketing
- Social and email marketing
When you finish all courses and pass all graded assignments, you can get the Coursera Digital Marketing Specialization certification and use the credits towards obtaining the MBA degree awarded by the University of Illinois.
Why enroll in this course?
This is a good course for people who have experience with traditional marketing and want to make the transition to digital marketing. It’s not the best course if you’re looking for actionable digital marketing techniques to increase your traffic and sales.
Cost and Duration
On average, it takes students 8 months to finish the six courses and the capstone project. The monthly subscription cost is $74.
It’s possible to finish the course in less than 8 months (allocating more than 10 hours per week) and pay less for monthly subscriptions.
Read our Coursera Digital Marketing Specialization Review to learn more about this course.
Register for this Course
5. Udacity Digital Marketing Course
Another premium digital marketing training course is Udacity’s Digital Marketing Nanodegree program.
It covers everything you need to know to become a digital marketer, including:
- Online Marketing Fundamentals
- Content Strategy
- Social Media Marketing
- Social Media Advertising with Facebook Blueprint
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimize with Google Analytics
Why enroll in this course?
What is different about this course compared to other online courses is that besides getting access to the course material, you also get access to a technical mentor, a personal career coach, and career services.
This is particularly useful if you are a beginner in digital marketing and want to have someone to talk to about technical issues and need advice on how to build your digital marketing career.
Of course, you don’t get the above services for Free. To maintain access to the course material and services, you must pay a monthly premium price of $249. It is estimated that you will need at least 3 months to go through the material.
This is definitely a good course for beginners, but it’s not for everyone. Paying $249 monthly for a course subscription is a lot for freelancers or self-employed, so this is more suited to marketers working with big companies that can afford it.
Cost and Duration
The course takes approximately 3 months to complete and includes 10 courses.
You can pay a monthly subscription fee of $249 or $2390 per year.
Read our Udacity Digital Marketing Course Review to learn more about this course.
Register for this Course
6. Google Digital Marketing and eCommerce Course
Besides Digital Garage, Google is offering a number of digital marketing courses through Grow with Google and third-party providers. One such case is the Google Digital Marketing and eCommerce course offered through Coursera.
Google marketing professionals prepare the courses, which can be accessed through a subsidized Coursera Plus subscription, which costs $49 monthly.
Google offers seven online courses, each taking an average of 24 hours to complete. The courses cover the following topics:
- Introduction to Digital Marketing and e-commerce
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Social Media Marketing (including strategy, planning, and analytics)
- Email Marketing
- Marketing Analytics
- eCommerce (including building an online store)
- eCommerce Marketing
- Retargeting
When you finish all courses, you get the Google Digital Marketing and eCommerce certification accredited by the American Association of Advertising Agencies and the American Advertising Federation.
Why enroll in this course?
The courses are intended for people who want to build job-ready skills and enter the digital marketing industry as junior digital marketing professionals. The lessons are easy to follow and are suited for beginners without prior online marketing experience. Coursera offers a 7-day free trial to review the content before committing to a paid plan.
Cost and Duration
Coursera offers the course through the Coursera Plus subscription, which costs $49 monthly.
On average, it takes 6 months (allocating 10 hours per week) for students to complete the course and get certified.
Read our Google Digital Marketing and eCommerce Course Review to learn more about this course.
Register for this Course
7. ClickMinded Digital Marketing Course
ClickMinded is a company co-founded by Tommy Griffith. Tommy is an experienced SEO expert and SEO trainer. He has done SEO work for companies like Paypal and Airbnb.
They offer a number of online marketing courses covering various marketing channels and a digital marketing course bundle that includes everything you need to know to become a digital marketing specialist.
In particular, their digital marketing training covers 7 topics:
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Advertising
- Sales Funnels
- Google Analytics
- Search Engine Optimization
The nice thing about the Click Minded bundle is that each course is taught by professionals working in the industry in big organizations.
You can register for free for their Digital marketing framework masterclass, but to gain full access to the bundle, you have to pay $1999 (a once-off fee). All courses come with a certificate and a 14-day money-back guarantee.
Here is a tip for you: While the courses are offered at a discount (the normal price is listed as $4,999), you can get a further discount by registering for their masterclass course. After registering for the free course, you will get emails with better discounts on the paid courses.
Why enroll in this course?
Obviously, this is not a course for all individuals. The price is high for a freelancer or a solo professional, but it is not a problem if you work for a big company.
If you are willing to spend the amount, there is definitely value to be gained from this course. If you already know the basics and have worked through Google Garage courses, you can use this course to go deeper and explore all the bits and pieces of digital marketing.
I also recommend registering for their newsletter since they provide high-quality content (on various digital marketing topics) through their blog.
Cost and Duration
The total cost to register for this course is $1999.
On average it takes students 42 hours to go through the lessons and get certified.
Read our Clickminded Digital Marketing Course Review to learn more about this course.
Register for this Course
8. Simplilearn Digital Marketing Specialist Course
This Digital marketing course is offered by SimpliLearn and covers a number of Digital Marketing disciplines and tools.
It’s a course for beginners and includes the following:
- SEO
- Social Media
- Pay-Per-Click (Facebook and Google Ads)
- Conversion Optimization
- Web Analytics
- Content Marketing
- Email Marketing and Mobile Marketing
The Digital Marketing Specialist course is a premium course with a premium price of $1,499.
Why enroll in this course?
The nice thing about this course is that it includes walkthroughs of more than 40 digital marketing tools, so by the time you complete this course, you’ll have a very good idea of what tools to use in your digital marketing campaigns.
Also, besides getting certified for this course, it prepares you to pass and get certified for Google Ads, Facebook, Google Analytics, and YouTube.
If you are working for a company and want to convince your boss to invest in a Digital Marketing Course, this is a very good option from a trusted company.
Cost and Duration
The current price of the SimpliLearn Digital Marketing course is $1499.
The duration of the program is 8 months.
Read our Simplilearn Digital Marketing Specialist Course Review to learn more about this course.
Register for this Course
9. HubSpot Digital Marketing Training Course
Another option to learn digital marketing online and get certified by a renowned company is Hubspot Digital Academy.
Hubspot is one of the leading companies in the digital marketing industry with various tools, including CRM, SEO tools, content marketing, and sales.
Hubspot’s Online Digital Marketing Course covers the following topics:
- Digital Marketing Fundamentals
- Content Marketing
- SEO Strategy
- Website Performance
- Video Marketing Strategy
- Social Media Strategy
- Paid Advertising
- Email Marketing
Registration is free, and you get a recognized certification upon course completion.
Besides the digital marketing course, Hubspot also offers courses (without a certification) that cover various online marketing channels.
Why enroll in this course?
Even if you don’t plan to use HubSpot’s tools in your marketing campaigns, they did a very good job with their online courses. You can allocate some time and go through the ones that interest you.
All courses are taught by experts like Sujan Patel and Matthew Barby, who are recognized digital marketing professionals with years of experience in the industry. The learning environment is easy to use, and the courses are free.
Cost and Duration
Hubspot courses are free. The digital marketing course takes 6 hours to complete.
Register for this Course
10. Copyblogger Online Marketing Course
One of the most successful websites on Internet Marketing, especially regarding content writing, is Copyblogger.
Brian Clark is the author behind copyblogger and the creator of the most successful WordPress framework, Genesis.
Although copyblogger, studiopress, and Genesis are now part of WPEngine, Brian’s free Internet Marketing course is still a great resource for writing great content.
This course is delivered through email and downloaded ebooks, and it’s free. All you have to do is register using your email address.
Why enroll in this course?
Writing great content is essential for the success of any digital marketing campaign. Whether it’s ad copy, articles, or landing page copy, you need to learn how to write engaging content, and this course is a great place to start.
It is suitable for both beginners and advanced users.
Cost and Duration
The cost is free, and with your registration, you get 16 ebooks and 20 emails, which can be completed at your own pace.
Register for this Course
Additional Training Options
In addition to the above options, these free courses are worth considering.
Optinmonster Digital Marketing Training (Free)
Optinmonster is one of the most successful tools for increasing website conversions. To educate their users, they created several free courses covering topics related to email marketing and conversion optimization.
Why enroll in this course?
Although the Optinmonster Digital Academy does not include courses on all digital marketing topics, it is worth taking a look because once you manage to get traffic to a website, you will need conversions, and this is exactly what you’ll learn in these courses.
Registration is free, and the courses are easy to follow and suitable for both beginners and advanced users.
Register for this Course
Semrush Academy (Free with Certification)
Semrush is the company behind one of the most successful digital marketing tools. They have created an academy with several free digital marketing courses to serve their users and audience better.
Their courses cover all digital marketing disciplines, including:
- SEO
- Content Marketing
- PPC
- Affiliate Marketing
- Social Media Marketing
The course’s main language is English, but many courses are also available in Spanish.
Registration is free; you get a certification upon completing the course and the exams.
The course material includes video and text, and all courses are taught by reputable digital marketing professionals.
They cover basic and advanced concepts, and while some courses are specific on using Semrush, some courses cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.
Why enroll in this course?
The nice thing about these courses is that industry experts teach them, and besides explaining the different concepts, they also teach you how these can be applied in practice.
In addition, you’ll get to learn how to use Semrush correctly, which can increase your chances of running successful digital marketing campaigns.
Register for this Course
Methodology
Why are these the best online courses in digital marketing?
If you search Google for ‘Digital Marketing Courses’, you’ll find many courses covering different digital marketing disciplines. For example, some courses focus only on SEO or social media marketing but don’t give you a complete picture of all digital marketing channels.
The purpose of this guide is to showcase complete digital marketing courses that cover a wide range of digital marketing concepts and not just one area. The list includes different types and levels of courses suitable for beginners, intermediate users, and advanced users.
Some are free, and you can get started immediately and boost your digital marketing career.
How Much Do Digital Marketing Courses Cost?
The cost of digital marketing courses is between $119 and $1997. Some courses come with a monthly subscription.
To help you decide the best digital marketing course for your needs, here is a comparison table showing the cost of each course.
| Course | Vendor | Cost |
|---|---|---|
| Digital Marketing Full Course | Reliablesoft | $119 |
| Digital Marketing Complete Course | Udemy | $99 |
| Digital Marketing Specialization | Coursera | $74/month |
| Digital Marketing Course | Udacity | $249/month |
| Digital Marketing and eCommerce Course | $49/month | |
| Digital Marketing Course | ClickMinded | $1999 |
| Digital Marketing Specialist Course | Simplilearn | $1499 |
| Fundamentals of Digital Marketing Course | Free | |
| Digital Marketing Training Course | HubSpot | Free |
| Online Marketing Course | Copyblogger | Free |
| Digital Marketing Course | Semrush | Free |
| Digital Marketing Training | Optinmonster | Free |
Which Digital Marketing Course to Follow?
Digital marketing skills are critical for digital marketing professionals and anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.
If you are confused as to which digital marketing course to follow, our recommendation is the following:
- If you want a good free course to start with digital marketing, follow the Google Digital Garage course.
- If you want to learn actionable advice on how digital marketing can help you get more traffic and make more sales register with the Digital Marketing Full Course.
- If you want to become Google Digital Marketing Certified, go with the Google Digital Marketing and eCommerce Course.
You can also watch this video for a visual walkthrough of the best digital marketing courses online.
Digital Marketing Courses: The Bottom Line
You need to acquire various skills to become a successful digital marketing professional.
Digital marketing is not a single discipline, but it includes many principles that cover all online marketing channels.
At the end of the day, when you apply for a digital marketing job, you need to prove that you know at least the following:
- Search Engine Optimization
- Paid Search Advertising (Google Ads and Facebook)
- Email Marketing
- Web Analytics
- Content Marketing
- Conversion Optimization
Following a digital marketing course is one of the fastest ways to acquire those skills. You can then concentrate on building your real-world experience by either working on your own websites, getting a job in the field as a digital marketing freelancer, or in an established digital marketing agency.
Most courses in this guide are free and perfect for beginners. You can check out the courses in the order listed above and enroll in the ones that best fit your needs.
If you found this guide useful, you can also check out our SEO certifications guide, which includes a list of courses you can follow to become an SEO specialist, which is usually the first step taken by anyone wanting to start a career in digital marketing.
Is any good digital marketing course missing from the list? Let us know in the comments below, and if it meets our quality criteria, we’ll update this post to include it.
